Case Study #4 Physician eMail Marketing

Project: Business Process Improvement

Problem(s)

  • Initial request to help improve business processes improvement to scale core business service offerings (Physician eMail educational marketing of Pharmaceutical Materials)

  • Due to increasing sales there is an inability to effectively meet turnaround time and targets provided to clients

Approach

  • Facilitated VSM and gap analysis workshops with various operational staff

  • Completed a technology current vs future state Heatmap assessment to identify opportunities for improvement

Outcomes

  • Highlighted approaches to save 35% time & up to $1.1MM USD annually in the end to end eMail marketing processes

  • Developed a three-year Business Transformation Roadmap to address most critical gaps

The client: A global Healthcare Education Provider (New York, USA) Employees: <1K Annual Gross Revenue: >$100M USD

The client: A global Healthcare Education Provider (New York, USA) Employees: <1K Annual Gross Revenue: >$100M USD

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