Initial request to help improve business processes improvement to scale core business service offerings (Physician eMail educational marketing of Pharmaceutical Materials)
Due to increasing sales there is an inability to effectively meet turnaround time and targets provided to clients
Approach
Facilitated VSM and gap analysis workshops with various operational staff
Completed a technology current vs future state Heatmap assessment to identify opportunities for improvement
Outcomes
Highlighted approaches to save 35% time & up to $1.1MM USD annually in the end to end eMail marketing processes
Developed a three-year Business Transformation Roadmap to address most critical gaps
The client: A global Healthcare Education Provider (New York, USA) Employees: <1K Annual Gross Revenue: >$100M USD
The client: A global Healthcare Education Provider (New York, USA) Employees: <1K Annual Gross Revenue: >$100M USD